Is Donald Trump Using Reality TV Strategy To Win?
One thing that Donald has been successful at in recent history is Reality TV. This has also been something that the American public has devoured consistently since it arrived on the scene. So it would only make sense to use the same strategy to run a successful public relations campaign, or nightmare, depending on how you want to look at it.
So what do I mean about Reality TV strategy? Well, I think we all know that the dynamics of the groups on Reality shows are very contrived. They interview the candidates to ensure they get a good mix that results in lots of drama so everyone will talk about their show at the watercooler the next day. One persona that is extremely important and always lasts until the end, the provocateur. The person who is willing to say or do anything to cause trouble and dissent. Everyone loves to hate him or her, but they can’t get enough of them either.
Enter Donald Trump to the race. Immediately, he starts calling the assumed front-runner names and picking fights. Jeb didn’t know what hit him and the press ate it up. After all, the press is our virtual water cooler. The Democratic race didn’t have a lot to report, and Trump knew he could keep the attention of the press as long as he kept saying crazy things that reasonably should get him “voted off the island”. But for some reason the villain always lasts to the end, how does that happen?
He plants the seeds and we let it grow. Trump says, “Jeb is low energy”. The next time you watch Jeb you notice that he’s not as brash and seemingly low-key compared to Trump. Hmm, maybe Trump is right. The media starts asking the question to the pundits and that becomes the narrative. He does this over and over and those that are susceptible to negative thinking just eat up everything he says.
What else does a successful Reality TV star need, especially if you’re the villain? Well, you need an alliance, of course, and it’s really good if it’s one that someone else thought they could count on. So today, Trump pulls out Sarah Palin. He knew that Palin and Cruz had a relationship, and Cruz was winning in Iowa. How could he hurt Cruz and make it sting a little bit? Take away that special relationship and make it nice and public. They even got Palin’s daughter in on the sniping calling him a flip-flopper and a typical politician. Of course, the final knife in the back was Sarah’s tweet that said, “Is THIS why people don’t like Cruz?” Et tu, Sarah?
What’s really a shame in all of this is the complicit behavior of the media. They gave Trump a ridiculous amount of free press, also known as advertising. The more scandalous and outrageous, the more they covered him. The only thing they wanted to hear from other candidates is what they thought of Trump. The people running these companies should have known they were being played, and I guess they did but didn’t care because they also benefited. It’s just a shame that no one is concerned about the quality and genuineness of the most important job in our country. If we want our country to feel like the last season of Real Housewives then by all means, Trump is your candidate. Otherwise, if you want someone who will actually take the office seriously, I would think it’s anyone but Trump.